Tuesday, January 17, 2023

The Biggest Mystery

 Bell Media and their sub TSN must take the cake for providing the Biggest Mystery in modern day commerce.

I got seduced, briefly I hasten to add, to slipping in through one of their portals.
Thanks the heavens it was only briefly.
I was seduced because what they were selling I was into buying. Or more specifically, exploring the idea of buying. I am in a situation where I am looking at rearranging my TV supplier. Getting reliable live sports is on my wish list. TSN will fit the bill. 

To make a decision allz I need to know are how much and for how long.
Their unsolicited screen ad was offering a Special, Deal.

So I clicked on the bait.
And of course, scanned the screen for answers to the questions.
I fancy myself a good scanner - complete with serious on the job training a few decades back.

The answers were not obvious. T'was a complete mystery.
Each screen offered a couple of dozen click choices for more info. None of the tab titles held much promise, so I clicked the best fit as I imagined it.
No success. I did this repeatedly. Maybe 20 times. A Big Mystery.

At 10 false steps, I knew the gig was up. I was not going to get the answer for free.
But I persisted. Why ? 'Cuz I was mesmerized by their audacity and boldness and disingenuity.
Fuck 'em.

It just blows my mind that the key questions most viewers have is not addressed at all, with those many, many screens of bumpf.
And worse in my view - they don't tell you they are not going to tell you.!!!!

For me that is a breach of a psychological contract between the merchant and the potential customer.
There is a term of that contract that neither will intentionally waste the time of the other.
Bell/TSN breach this term in spades.

Here is the Faustian bargain they lure one into.
You get to find out the price and terms of the plan that allows you to watch streaming sports,
only after you have committed and consented to a few items, and have handed over all sots of very personal information that allows Bell/TSN to have its way with you.

You consent to allow them to inundate you with emails, texts, & ads, schlepping their shit.

You consent to allow them to take money from your card or bank as they see fit - in advance of getting their service.

It may be worth noting that in no way is Bell/TSN the creator of such a shameless ruse.
Nor are they alone in the world of e-commerce for such tactics.
But my latest foray with them suggests they are perfecting the scheme.

I say, somethings are better left as mysteries.

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