CBC New Branding is Misleading

 Nothing new here folks.

The CBC's latest effort at self aggrandisement,  a new branding and slogan campaign, was bound to be criticized as 'misleading'. Part of CBC's DNA the critics would say; an inevitability.

For the memory challenged among us, a quick recap:
A short while back the marketing gurus at The Corp decided to burnish their rather tired brand.

The result was this ear numbing slogan:
All aboriginal, All the time, All the way!

To many this breezy triad resonated. And not just sonically. It was almost intersectional.
It encapsulated economically the state of affairs in the ether for the CBC's many services.
The media and platform mattered little.
You could count on their loyal staffers to come through in spades (racist?), reds (oops) with appropriate content to fill the slot.

But this remember, is The Corp.
Adequate will never do if you can go over the top.
And in the result, they mislead. They deceive. By overstating their case.

Each use of the word "All", and it's used 3 times in an 8 word sentence, is a blatant exaggeration.
In none of the 3 instances is the word used truthfully. Nor will repetition  make it true.
What's true? Well, I wouldn't grouse if the slogan was:
Lots of aboriginal, lots of the time, lots of the  way.
But I can not let the hyperbole go unchallenged.

Attentive listeners and viewers will have no problems spotting the tiny fissures through which the non-aboriginal content slips through.
You know  the content I mean.
The Womans, Gender, LBGTQ+, re-education pieces, racial sensitivity items, climate change warnings, and pandemic hysteria.
None can deny that this stuff slips through.

One may be forgiven for not immediately being alert to the seepage.
Far too often the contaminating content is smushed together with the Aboriginal angle.
A piece about a transgender eco-warrior having trouble with her tomatoes due to climate change is every bit an Aboriginal story if it takes place with a day's drive of a reserve.

But I say: Enough.
Time to call out CBC for its egregious deceptions.
It ain't All Aboriginal. It ain't All the Time. And it ain't All the Way.